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Listening Quiz: Thảo Luận Mô Hình Phân Bổ Marketing Dựa trên Dữ Liệu – Easy Level
Th7 20, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of the conversation?
A meeting to redesign the company website
A discussion about a new marketing attribution model
A complaint about incorrect sales records
A plan to launch a new product campaign
Explanation:
Sophia and James discuss a new data-driven marketing attribution model, its accuracy, and how it may be tested and compared.
2.
What does Sophia say the model uses?
Predictions based on old reports
Customer survey results
Information from competitors
Real data from their campaigns
Explanation:
Sophia says, ‘It uses real data from our campaigns.’
3.
What does James say the model helps them understand?
Which ads work best
How to reduce shipping costs
When to schedule meetings
Which employees need training
Explanation:
James says, ‘That helps us understand which ads work best.’
4.
What can be inferred about Sophia and James’s attitude toward the new model?
They are worried it will replace the marketing team
They are interested in improving and using it
They believe it is too expensive to discuss
They think it should be ignored completely
Explanation:
They both speak positively about the model, suggest testing it on more data, and mention comparing it with other models to find the best one.
5.
What will James do next?
Send the model to a client
Prepare a report for the team
Cancel the meeting for next week
Rewrite the customer journey data
Explanation:
James says, ‘I will prepare a report for the team.’
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