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Listening Quiz: Thuyết Trình Bản Đồ Hành Trình Khách Hàng – Easy Level
Th11 6, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Kevin’s presentation?
To compare different website designs
To introduce a new marketing team member
To explain a customer journey map and how it can improve customer experience
To announce a sale on products
Explanation:
Kevin says he will show the customer journey map, and later explains that it helps improve customer experience.
2.
According to Kevin, what is the first step in the customer journey map?
Customers make a purchase
Customers contact marketing for help
Customers find the company’s website
Customers look at products and prices
Explanation:
Kevin explains that the journey starts with customers finding the website.
3.
What does the customer journey map highlight?
When customers receive discounts
Which products are most popular
Where customers feel confused
How many visitors the website gets
Explanation:
Kevin says they highlight where customers feel confused.
4.
What can be inferred about the marketing team’s role from Kevin’s explanation?
It only handles product pricing
It should help make the customer journey clearer
It has no effect on customer experience
It is responsible for website maintenance
Explanation:
Kevin says marketing can create clearer messages and ads, which suggests it helps make the journey easier.
5.
What does Kevin say the customer journey map helps the company do?
Increase product prices
Improve customer experience
Replace the website
Hire more employees
Explanation:
Kevin states that the map helps them improve customer experience.
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