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Listening Quiz: Thuyết Trình Đề Xuất Mở Rộng Thương Hiệu – Advanced Level
Th2 19, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Robert mainly presenting to the group?
A plan to cut costs by reducing the product line
A proposal to expand the brand into new markets
A request to change the company’s leadership team
A report on customer complaints about current products
Explanation:
Robert says he will present a brand extension proposal and explains that the goal is to expand the product line to new markets.
2.
Which market does Robert say the company will enter first?
The education sector
The technology sector
The transportation sector
The health and wellness sector
Explanation:
Robert states, “We plan to enter the health and wellness sector first.”
3.
How will Robert’s team reach customers with the new products?
Through television ads and print newspapers
Through social media and influencer partnerships
Through direct mail and trade shows
Through radio interviews and coupons
Explanation:
Robert says they will use social media and influencer partnerships to reach customers.
4.
What can be inferred about the company’s planned launch?
It will be delayed until next year regardless of approval
It depends on approval before the six-month timeline begins
It will happen immediately after the meeting
It has already been completed
Explanation:
Robert says they aim to launch within six months after approval, which implies approval must come first.
5.
What two factors will Robert’s team track to measure success?
Website visits and employee attendance
Production speed and advertising costs
Sales growth and customer feedback
Market size and supplier prices
Explanation:
Robert says they will track sales growth and customer feedback closely.
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