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Listening Quiz: Thuyết Trình Phân Tích Thương Hiệu Đối Thủ – Easy Level
Th11 20, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What does Laura say is Brand X’s biggest strength?
Low price
High product quality
Strong customer loyalty
Large marketing budget
Explanation:
Laura says, ‘Their biggest strength is their low price.’
2.
What weakness of Brand X does Laura mention?
Its product quality is not very good
It spends too much on marketing
It charges a very high price
It has weak customer loyalty
Explanation:
Laura says Brand X’s ‘product quality is not very good.’
3.
What strategy does Laura suggest for her company?
Lower prices and reduce quality
Focus on better quality and keep a fair price
Copy Brand X’s customer loyalty program
Spend less on marketing than Brand X
Explanation:
Laura says they can ‘focus on better quality and still keep a fair price.’
4.
What does Laura say about Brand X’s marketing?
They spend more on marketing than her company
They spend less on marketing
They have the best advertising in the market
They do not use marketing at all
Explanation:
Laura says, ‘Brand X spends less on marketing.’
5.
What is the main purpose of Laura’s presentation?
To explain why prices should be raised
To introduce a new product line
To compare Brand X and suggest a response strategy
To announce a partnership with Brand X
Explanation:
The presentation analyzes Brand X’s strengths and weaknesses and suggests how Laura’s company can respond.
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Tiếng Anh Marketing: Thuyết Trình Phân Tích Thương Hiệu Đối Thủ – Easy Level
Tiếp theo:
Tiếng Anh Cho Y Tá: Hạn Chế Hoạt Động Sau Phẫu Thuật – Medium Level
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