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Listening Quiz: Thuyết Trình Phân Tích Thương Hiệu Đối Thủ – Easy Level
Th11 20, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What does Laura say is Brand X’s biggest strength?
High product quality
Low price
Strong customer loyalty
Large marketing budget
Explanation:
Laura says, ‘Their biggest strength is their low price.’
2.
What weakness of Brand X does Laura mention?
Its product quality is not very good
It has weak customer loyalty
It charges a very high price
It spends too much on marketing
Explanation:
Laura says Brand X’s ‘product quality is not very good.’
3.
What strategy does Laura suggest for her company?
Focus on better quality and keep a fair price
Lower prices and reduce quality
Copy Brand X’s customer loyalty program
Spend less on marketing than Brand X
Explanation:
Laura says they can ‘focus on better quality and still keep a fair price.’
4.
What does Laura say about Brand X’s marketing?
They have the best advertising in the market
They spend less on marketing
They spend more on marketing than her company
They do not use marketing at all
Explanation:
Laura says, ‘Brand X spends less on marketing.’
5.
What is the main purpose of Laura’s presentation?
To announce a partnership with Brand X
To introduce a new product line
To compare Brand X and suggest a response strategy
To explain why prices should be raised
Explanation:
The presentation analyzes Brand X’s strengths and weaknesses and suggests how Laura’s company can respond.
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Tiếng Anh Marketing: Thuyết Trình Phân Tích Thương Hiệu Đối Thủ – Easy Level
Tiếp theo:
Tiếng Anh Cho Y Tá: Hạn Chế Hoạt Động Sau Phẫu Thuật – Medium Level
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