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Listening Quiz: Trình Bày Kết Quả Phân Tích Nhóm Cohort – Advanced Level
Th11 12, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Mia’s presentation?
To describe how Tableau works in detail
To announce a new app feature for monthly offers
To explain how the company recruits new employees
To present cohort analysis results about user behavior and retention
Explanation:
Mia says she will show the cohort analysis, and the conversation focuses on user behavior, retention, and how the data can be used to improve the app.
2.
How did Mia group the users for the cohort analysis?
By the month they joined
By their location in different cities
By the number of times they opened the app
By the type of device they used
Explanation:
Mia states that they grouped users by the month they joined.
3.
What did Mia say about users who joined later?
They always responded to special offers
They were not included in the analysis
They stayed active the longest
They had lower retention after three months
Explanation:
Mia explains that users who joined later show lower retention after three months.
4.
What can be inferred about the cohort analysis results?
They help the team notice patterns in user retention
They identify the exact reasons users leave the app
They prove that January users never stop using the app
They are only useful when users join in the same month
Explanation:
Mia says the analysis does not show why users leave directly, but it lets them guess from patterns, so it helps the team notice retention patterns.
5.
How often did Mia say the cohort analysis should be done?
Daily
Monthly
Weekly
Once a year
Explanation:
Mia says they should do the analysis monthly to track changes and improve fast.
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