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Listening Quiz: Dùng Dữ Liệu Đối Tượng Để Hiểu Điểm Đau – Easy Level
Th9 20, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the main topic of the conversation?
How to build personas from employee interviews
How to design a new company logo
How to increase sales by lowering prices
How to use audience search data to understand customer needs
Explanation:
Emily and David discuss using audience search data to check personas, find real pain points, and improve content.
2.
What does audience search data show, according to Emily?
How much money customers spend
Which team members are most experienced
What problems people search for
Which products customers buy most often
Explanation:
Emily says the data shows what problems people search for.
3.
Why does Emily say regular checks are important?
They keep personas accurate
They reduce shipping costs
They replace the need for content
They make meetings shorter
Explanation:
Emily explains that regular checks keep personas accurate.
4.
What can be inferred about the team’s current personas?
They may need to be updated based on new data
They are based on employee opinions only
They were created only for one project
They are already perfect and never need review
Explanation:
Emily says they need to check if the personas are correct and that regular checks keep them accurate, which suggests the personas may need updating.
5.
Why does Emily suggest using audience search data?
To help the team understand true customer needs and improve content
To replace the entire marketing team
To show that customers do not have problems
To prove that personas should be ignored
Explanation:
Emily says the data helps them find real pain points, see true customer needs, and make better content.
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