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Listening Quiz: Kế Hoạch Khuếch Đại Phân Phối Nội Dung – Easy Level
Th9 9, 2025
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the main topic of Laura and Daniel’s conversation?
A meeting schedule for the marketing team
A product launch for a website redesign
A customer complaint about social media ads
A new content distribution amplification plan
Explanation:
Laura says she wants to share a new plan, and the conversation explains a content distribution amplification plan using owned, earned, and paid channels.
2.
Which channels does Laura say are owned channels?
Other people sharing content
The website and social media
Search engines and print flyers
Ads and email campaigns
Explanation:
Laura explicitly says that owned channels are their website and social media.
3.
What does Laura say earned channels mean?
Ads they pay for
Their website and social media
Content written by the sales team
When others share their content
Explanation:
Laura explains that earned channels mean when others share their content.
4.
How does Laura describe paid channels?
Messages from customers
Shares from other companies
Ads they pay for
Posts on their website
Explanation:
Laura says paid channels are ads they pay for.
5.
What can be inferred about the purpose of the plan?
It focuses only on website updates
It is designed to reduce the number of ads they use
It will only work if customers share nothing
It is meant to help the company reach more people
Explanation:
Laura directly says the plan will help them reach more people, which supports the inference that increasing reach is the plan’s purpose.
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