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Listening Quiz: Thêm Thông Điệp Sản Phẩm Vào Bài Viết Dẫn Dắt Tư Duy – Easy Level
Th7 2, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the main topic of Laura and Paul’s conversation?
Why Laura does not want to help with the draft
Whether to add subtle product messaging to a thought leadership piece
When the draft will be published online
How to write a sales brochure for a new product
Explanation:
They discuss whether product messaging should be included in a thought leadership piece and agree it can only be mentioned lightly and subtly.
2.
What does Laura say must remain the focus of the piece?
Product pricing
Ideas
Sales figures
Customer complaints
Explanation:
Laura says, “We must keep the focus on ideas.”
3.
What kind of product mention does Laura say might work?
A full sales pitch
A subtle light mention
A comparison with competitors
A long technical explanation
Explanation:
Laura says, “Light mentions might work if subtle.”
4.
What can be inferred about Paul’s attitude toward the draft?
He is unhappy with Laura’s help
He only cares about the design of the piece
He wants the piece to promote the product, but he is willing to avoid hard selling
He wants to remove all mention of the product
Explanation:
Paul says he wants product messaging and to show value, but he also agrees, “No hard selling,” so he is willing to avoid a direct sales approach.
5.
Why does Laura agree to help with the draft?
Because she plans to reject all product mentions
Because Paul asked her to write a different article
Because she is willing to support a subtle approach that keeps the piece focused on ideas
Because she wants to turn the piece into an advertisement
Explanation:
Laura says light mentions might work if subtle, agrees value matters but not sales, and then says, “I will help with the draft.” This shows she is willing to help under those conditions.
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