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Listening Quiz: Trình Bày Hồ Sơ Persona Khách Hàng – Easy Level
Th4 8, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the conversation mainly about?
A discussion about employee training for the marketing team
How the team collected and reviewed customer profile information
A plan to launch three new products next month
Why customers prefer shopping online instead of in stores
Explanation:
John explains that he will share customer profiles, describes how the data was collected, and outlines three customer groups. The conversation is mainly about presenting customer persona profiles.
2.
How did John and his team collect data about customers?
By watching customers in stores only
By using surveys and interviews
By asking salespeople to guess customer preferences
By reading online reviews only
Explanation:
John says, ‘We used surveys and interviews to collect data.’
3.
What do middle-aged people care about, according to John?
Technology
Low prices
Quality
Easy-to-use products
Explanation:
John states that the second group is middle-aged people and that ‘They care about quality.’
4.
What does John say about seniors?
They care about quality
They want easy-to-use products
They were not included in the survey
They like technology
Explanation:
John says, ‘The last group is seniors. They want easy-to-use products.’
5.
Why does Linda say the information is helpful?
It helps the team target the right customers
It shows that the company has no competition
It means the team does not need marketing plans
It proves that surveys are better than interviews
Explanation:
Linda says the information is helpful for marketing plans, and John adds that it helps them target the right customers.
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Listening Lesson
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