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Listening Quiz: Quản Lý Danh Tiếng Chủ Động trong Ngành Gây Tranh Cãi – Advanced Level
Th2 25, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is the main topic of Laura and William’s conversation?
Deciding whether to expand into a new business market
Planning a proactive strategy to manage reputation in a difficult sector
Choosing a new social media platform for company promotion
Discussing how to reduce employee turnover in the company
Explanation:
Laura and William discuss creating a proactive reputation management programme, including stakeholder identification, honest messaging, quick responses to criticism, and monitoring public opinion.
2.
According to Laura, what should they do first?
Wait and react to issues as they arise
Start a social media advertising campaign
Respond to negative media coverage with facts
Identify key stakeholders and concerns
Explanation:
Laura says, ‘First, identify key stakeholders and concerns.’
3.
How does Laura say they should handle negative media coverage?
Ask the media to stop reporting on it
Ignore it until the issue disappears
Use only social media comments to reply
Respond quickly and with facts
Explanation:
Laura says, ‘We respond quickly and with facts.’
4.
Why does Laura recommend a proactive approach instead of waiting to react?
Because issues in this sector can happen quickly
Because the team wants to avoid any communication with the public
Because social media is not useful in this situation
Because the company has already built strong public trust
Explanation:
Laura explains that in this sector, ‘issues come fast,’ which supports taking action early rather than waiting.
5.
Why does Laura emphasize transparency?
To show that negative coverage should be ignored
To help the team build trust early with stakeholders and the public
To replace the need for monitoring public opinion
To make sure the company can avoid all media attention
Explanation:
Laura says, ‘We want to build trust early,’ and then adds that transparency is very important, showing that honesty is meant to build trust.
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Listening Lesson
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Tiếp theo:
Tiếng Anh Kinh Doanh: Trình bày nhu cầu hỗ trợ cho đội bán hàng – Advanced Level
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