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Listening Quiz: Phân Bổ Lại Ngân Sách Thương Hiệu Giữa Năm – Easy Level
Th6 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are Daniel and Sarah mainly discussing?
Why the company should stop advertising altogether
How to reallocate part of the brand budget from TV to digital ads
Which customers prefer watching TV commercials
How to hire new employees for the marketing team
Explanation:
They are discussing changing the brand budget by moving 30% from TV to digital ads because more customers are online.
2.
How much budget does Daniel suggest moving from TV to digital ads?
30%
10%
50%
20%
Explanation:
Daniel says, ‘I suggest 30% from TV to digital.’
3.
Why does Daniel think digital ads should receive more budget?
Because many customers are online more often
Because Sarah asked for a new product launch
Because TV ads are too expensive to produce
Because the company is ending its TV campaign
Explanation:
Daniel explains that digital ads should get more budget because many customers are online more often.
4.
What can be inferred about Sarah’s reaction to Daniel’s suggestion?
She wants to reduce the total brand budget immediately
She does not understand why the budget needs to change
She strongly disagrees and wants to keep all the budget on TV
She is open to the idea and willing to revise the plan
Explanation:
Sarah asks questions to understand the change, then says, ‘Good idea. Let’s update the plan today,’ which shows she is open to the suggestion.
5.
What do Sarah and Daniel plan to do next?
Hire a new digital marketing agency
Update the plan today
Cancel all TV advertising immediately
Wait until next year to review the budget
Explanation:
Sarah explicitly says, ‘Let’s update the plan today,’ so the next action is to update the plan.
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