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Listening Quiz: Thảo Luận Cơ Hội Co-Branding Bao Bì – Advanced Level
Th3 14, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are Laura and John mainly discussing?
A customer complaint about product quality
A plan to change the company’s logo
A new employee training program
A packaging co-branding idea with another brand
Explanation:
Laura suggests partnering with a complementary brand for packaging, and John asks about benefits, risks, costs, and next steps. The conversation is about packaging co-branding opportunities.
2.
According to Laura, what kind of brand should they partner with?
A brand that sells the same products as theirs
A brand that is located in the same city
A brand that shares their customers but sells different products
A brand with a similar advertising budget
Explanation:
Laura says they should partner with “a brand that shares our customers but sells different products.”
3.
What does Laura say the packaging can include?
A handwritten note from the sales team
Combined logos and design elements
A coupon for future purchases
Only the company slogan
Explanation:
Laura explains that they can “combine logos and design elements on the box.”
4.
What can be inferred about Laura’s opinion of the idea?
She thinks customers would dislike shared branding
She believes it could benefit both brands
She thinks it is too risky to consider
She wants to delay the discussion until next year
Explanation:
Laura presents benefits such as increased visibility and sales, says customers may like it, and ends by offering to prepare a list and contact brands, which shows she believes the idea could help both brands.
5.
What will Laura do next?
Meet with customers to test new ads
Prepare a list and start contacting potential brands
Rewrite the company’s product labels
Cancel the packaging plan
Explanation:
At the end of the conversation, Laura says, “I will prepare a list and start contacting them.”
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