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Listening Quiz: Thuyết Trình Kế Hoạch Thâm Nhập Thị Trường Theo Giai Đoạn – Medium Level
Th7 25, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of James and Olivia’s conversation?
A phased plan for entering a new market
A review of a company’s monthly sales
A discussion about hiring new staff
A report about customer complaints
Explanation:
James explains a new plan to enter the market in three phases, including research, a small product launch, and then a full launch.
2.
How long will the first phase last?
About six months
About one month
For one year
About three months
Explanation:
James says that phase one, which is market research and testing, will take about three months.
3.
What will the company do in the second phase?
Hire a larger sales team
Launch a small product line
Close the product testing stage
Start a full marketing campaign
Explanation:
James says the second phase is to launch a small product line.
4.
Why does James say the company will enter the market in three phases?
To focus only on customer feedback
To enter carefully and reduce risks
To finish the launch as quickly as possible
To avoid spending money on research
Explanation:
James directly states that the main goal is to enter carefully and reduce risks, which explains the phased approach.
5.
What will happen in the third phase?
The company will only conduct market research
The company will test a sample product with a small group
The company will begin a full market launch with marketing campaigns
The company will gather feedback and adjust the product line
Explanation:
James says the third phase is a full market launch with marketing campaigns.
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