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Listening Quiz: Tích Hợp Hai Nhận Diện Thương Hiệu Cũ – Easy Level
Th7 8, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are Michael and Emily mainly discussing?
How to choose a location for a company event
How to redesign a product package for a new launch
How to hire more staff for the marketing team
How to merge two legacy brands into one consistent identity
Explanation:
They discuss combining two brands carefully, possibly creating a new main brand, keeping old logos as sub-brands, and making a style guide.
2.
What does Emily suggest doing with the old logos?
Changing them into a new company slogan
Using them as sub-brands under the new brand
Removing them completely from all materials
Saving them only for internal documents
Explanation:
Emily says, ‘Maybe as sub-brands under the new one.’
3.
What will Emily do first?
Send the final brand messages to customers
Replace all the existing logos immediately
Ask the teams to choose a new slogan
Start drafting the style guide today
Explanation:
Emily says, ‘I will start drafting the guide today.’
4.
What can be inferred about the new brand strategy?
It focuses only on changing the company name
It is meant to confuse customers with multiple identities
It is designed to keep customer trust while unifying the company
It will ignore the strengths of both old brands
Explanation:
Michael says a new main brand would unify the company, and Emily says keeping the old logos as sub-brands would help keep customer trust.
5.
Why does Michael say, ‘That will help all teams stay consistent’?
He is asking Emily to stop using old logos
He is agreeing that the style guide is useful
He wants to end the discussion quickly
He is suggesting a new marketing campaign
Explanation:
Michael says this right after Emily suggests making a style guide, showing he agrees it will help teams stay consistent.
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