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Listening Quiz: Tư Vấn Đăng Ký Nhãn Hiệu – Medium Level
Th5 26, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the conversation mainly about?
How to choose a company slogan
Ways to advertise a new product
How to design a logo online
Advice for registering a trademark
Explanation:
John and Sophia discuss the requirements and steps for trademark registration, including uniqueness, checking availability, and submitting an application.
2.
Where do John and Sophia search to check whether a name is already taken?
In a printed phone directory
By asking customers directly
At a local government office
On a trademark database online
Explanation:
John says they search the trademark database online to check if the name is already taken.
3.
What kind of brand name should be avoided for registration?
A name that is unique and memorable
A name that is easy to pronounce
A name that is generic or descriptive
A name that uses one short word
Explanation:
John explains that the name should not be generic or descriptive, and gives ‘Fast Shoes’ as an example.
4.
Why does John say the brand name must not confuse customers?
Because the name must include the product price
Because customers prefer longer names
Because the company wants a name that sounds expensive
Because customers should be able to tell it apart from other brands
Explanation:
John says the name must be unique and should not be similar to other brands, which implies it should be easy for customers to distinguish.
5.
What will they do after submitting the application?
Wait for approval
Search the database again
Choose a new brand slogan
Change the company logo
Explanation:
John says the last step is to submit the application and wait for approval.
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