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Listening Quiz: Lựa Chọn Bộ Công Nghệ Marketing Phù Hợp – Advanced Level
Th9 18, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What are Sarah and David mainly discussing?
How to reduce shipping costs for products
How to train employees on customer service
How to choose a marketing technology stack for personalized communications
How to design a new company logo
Explanation:
They discuss the tools and planning needed for a better marketing technology stack focused on personalized communications.
2.
According to Sarah, what does the CRM do?
It collects data from many sources
It stores customer data and tracks interactions
It fixes compatibility problems between systems
It sends personalized messages automatically
Explanation:
Sarah says the CRM stores customer data and tracks interactions.
3.
What does Sarah say the data management platform does?
It encrypts sensitive data
It creates marketing reports automatically
It tracks customer purchases in stores
It organizes data from many sources
Explanation:
Sarah explains that the data management platform collects and organizes data from many sources.
4.
What can be inferred about the marketing technology stack Sarah wants?
It is designed mainly to replace all customer records
It will only be used for internal employee training
It is focused on reducing product prices
It is meant to support personalized communication with customers
Explanation:
Sarah says personalized communications are key and lists tools that support that goal, so the stack is intended to support personalized communication with customers.
5.
What do Sarah and David decide to do next?
Stop using automation tools
Rewrite the company privacy policy from scratch
Hire a new marketing manager immediately
Start planning the implementation
Explanation:
At the end, David says, ‘Let’s start planning the implementation,’ showing their next step.
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