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Listening Quiz: Rà Soát Hiệu Suất Affiliate Marketing – Medium Level
Th6 15, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
Choosing a new office location
Hiring new sales staff
Reviewing and improving affiliate marketing performance
Planning a company training session
Explanation:
James and Sarah discuss affiliate marketing results, low sales, and ways to improve performance.
2.
What problem do James and Sarah notice in the affiliate marketing results?
The website has too much traffic
The commissions are too high for all affiliates
The sales are low even though clicks are good
The affiliates are all performing equally well
Explanation:
James says, ‘The clicks are good, but the sales are low.’
3.
What do they plan to do with low-performing affiliates?
Stop them
Move them to a different team
Ask them to write weekly reports
Give them extra bonuses
Explanation:
Sarah says, ‘We can stop low-performing affiliates.’
4.
Why does Sarah say that better landing pages can increase conversion rates?
Because landing pages reduce the number of clicks
Because the team wants to spend less on commissions
Because clearer pages may help more visitors become customers
Because affiliates prefer pages with fewer words
Explanation:
Sarah links better pages with higher conversion rates, which implies the pages can help more visitors turn into buyers.
5.
What do James and Sarah agree to do at the end of the conversation?
Launch a new product immediately
Hire more affiliates before reviewing results
Set clear goals and track results weekly
Stop all promotional testing
Explanation:
James says, ‘Let’s set clear goals and track results weekly,’ and Sarah agrees that regular reports help them adjust quickly.
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Flashcards và Quiz Từ Vựng: Phản Hồi Đánh Giá Hiệu Suất Quý Đầu – Advanced Level
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