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Listening Quiz: Sử Dụng Dữ Liệu First-Party Để Cá Nhân Hóa Tốt Hơn – Easy Level
Th6 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
Ways to reduce shipping costs for online orders
How to train employees to use social media effectively
How to design a company logo for a new product
Using first-party data to improve customer personalisation
Explanation:
Olivia explains first-party data and how it can be used to create better personalisation for customers.
2.
According to Olivia, what is first-party data?
Data collected directly from customers
Data bought from another company
Information gathered from news articles
Statistics created by a marketing agency
Explanation:
Olivia says first-party data is data you collect directly from your customers.
3.
What examples does Olivia give of personalisation using first-party data?
Printing catalogues and mailing them monthly
Changing store hours and hiring more staff
Sending invoices and collecting payments
Showing products customers like and sending special offers
Explanation:
Olivia says personalisation can include showing products they like or sending special offers.
4.
How does Olivia say a business can start collecting first-party data?
By buying customer lists from other firms
By using sign-up forms and tracking customer actions on the site
By asking customers to fill out paper surveys only
By reading comments on competitor websites
Explanation:
Olivia says to use sign-up forms and track customer actions on the site.
5.
What can be inferred about Paul at the end of the conversation?
He is still unsure whether the data is useful
He already uses special offers for all customers
He plans to try collecting first-party data
He wants Olivia to stop talking about privacy rules
Explanation:
Paul says, ‘Thank you, Olivia. I will try this now,’ which shows he plans to use the advice.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Flashcards và Quiz Từ Vựng: Lên Kế Hoạch Cho Chuyến Thăm Trao Đổi Văn Hóa – Medium Level
Tiếp theo:
Tiếng Anh Học Thuật: Sử Dụng Phần Mềm Ánh Xạ Trích Dẫn Cho Phân Tích Trắc Lượng Thư Mục – Medium Level
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