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Listening Quiz: Sử Dụng Dữ Liệu First-Party Để Cá Nhân Hóa Tốt Hơn – Easy Level
Th6 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
Using first-party data to improve customer personalisation
Ways to reduce shipping costs for online orders
How to design a company logo for a new product
How to train employees to use social media effectively
Explanation:
Olivia explains first-party data and how it can be used to create better personalisation for customers.
2.
According to Olivia, what is first-party data?
Data collected directly from customers
Information gathered from news articles
Statistics created by a marketing agency
Data bought from another company
Explanation:
Olivia says first-party data is data you collect directly from your customers.
3.
What examples does Olivia give of personalisation using first-party data?
Printing catalogues and mailing them monthly
Showing products customers like and sending special offers
Sending invoices and collecting payments
Changing store hours and hiring more staff
Explanation:
Olivia says personalisation can include showing products they like or sending special offers.
4.
How does Olivia say a business can start collecting first-party data?
By reading comments on competitor websites
By buying customer lists from other firms
By asking customers to fill out paper surveys only
By using sign-up forms and tracking customer actions on the site
Explanation:
Olivia says to use sign-up forms and track customer actions on the site.
5.
What can be inferred about Paul at the end of the conversation?
He plans to try collecting first-party data
He already uses special offers for all customers
He wants Olivia to stop talking about privacy rules
He is still unsure whether the data is useful
Explanation:
Paul says, ‘Thank you, Olivia. I will try this now,’ which shows he plans to use the advice.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Flashcards và Quiz Từ Vựng: Lên Kế Hoạch Cho Chuyến Thăm Trao Đổi Văn Hóa – Medium Level
Tiếp theo:
Tiếng Anh Học Thuật: Sử Dụng Phần Mềm Ánh Xạ Trích Dẫn Cho Phân Tích Trắc Lượng Thư Mục – Medium Level
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