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Listening Quiz: Lên Kế Hoạch Chiến Lược Tiếp Cận Nhà Phân Tích Và Người Có Ảnh Hưởng – Advanced Level
Th10 27, 2025
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bởi
Anna Phạm
trong
Tiếng Anh Thương Mại (English for Business)
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1.
What is the main purpose of Laura and David’s conversation?
To decide which media outlets to contact first
To discuss how to write thank-you notes
To compare two product launch dates
To plan a briefing strategy for analysts and influencers
Explanation:
Laura and David discuss who to invite, what materials to prepare, how to measure success, and when to schedule the briefing, all as part of planning a briefing strategy.
2.
According to Laura, what should be sent to analysts?
Clear benefits and stories
Thank you notes and additional info
Simple messages and strong headlines
Detailed data and forecasts
Explanation:
Laura says, ‘analysts need detailed data and forecasts.’
3.
What should be done after the briefings to follow up?
Send thank you notes and additional info
Track media coverage and social media mentions
Invite influencers before analysts
Schedule the briefing two weeks after launch
Explanation:
Laura says, ‘Send thank you notes and additional info.’
4.
Why does Laura suggest inviting influencers after analysts?
Because influencers are less important than analysts
Because analysts will prepare the influencer stories
Because influencers only attend live Q&A sessions
Because that order helps build credibility
Explanation:
Laura directly explains that inviting influencers after analysts ‘builds credibility,’ which supports the inference that the order is meant to strengthen trust.
5.
What will David do next?
Host a live Q&A session
Track social media mentions
Start drafting the invitations
Prepare detailed data and forecasts
Explanation:
David says, ‘I will start drafting the invitations,’ so that is the next stated action.
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