Listening Quiz: Lựa Chọn Chiến Lược Kênh Phân Phối Tốt Nhất – Medium Level

1. What is Linda and Mark mainly discussing?

2. What does Linda say they can use to measure the success of each channel?

3. Why does Mark say they must choose partners carefully?

4. What can be inferred about Linda and Mark’s strategy?

5. What is the benefit of using a mix of online and offline channels, according to the conversation?

It removes the need to measure results
It guarantees the highest sales numbers right away
It helps them avoid training partners
It can reach many people quickly while still serving customers who prefer personal contact