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Listening Quiz: Tạo Chương Trình Ưu Đãi Cho Đối Tác Kênh Phân Phối – Medium Level
Th2 5, 2025
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bởi
Anna Phạm
trong
Tiếng Anh Thương Mại (English for Business)
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1.
What is the main topic of the conversation?
Designing a channel partner incentive program
Launching a new marketing campaign
Hiring additional sales staff
Changing the company’s pricing strategy
Explanation:
Olivia and Robert discuss how to improve channel partner incentives, including rewards, tiers, non-monetary benefits, and program communication.
2.
How often does Olivia say the incentive program should be reviewed and updated?
Every six months
Whenever a deal is registered
Every month
Once a year
Explanation:
Olivia clearly states, ‘Every six months to keep it fresh and effective.’
3.
What does Olivia say bigger deals should receive?
Better incentives
Lower rewards
Only marketing support
No special treatment
Explanation:
Olivia says, ‘Bigger deals should get better incentives to motivate partners.’
4.
Why does Olivia support adding non-monetary rewards like training or marketing support?
To replace all monetary rewards
To add value and strengthen partnerships
To reduce the number of deal registrations
To make the program harder to understand
Explanation:
Olivia says these rewards ‘add value and build stronger partnerships,’ which supports this inference.
5.
What will Olivia do next?
Stop discussing the program until next year
Cancel the tier system idea
Change the deal registration rules completely
Start drafting a simple guide about the program details
Explanation:
Robert suggests creating a simple guide, and Olivia responds, ‘Great idea. I will start drafting it today.’
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