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Listening Quiz: Tích Hợp Tự Động Hóa Marketing Với CRM – Medium Level
Th8 5, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Thương Mại (English for Business)
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1.
What are Paul and Olivia mainly discussing?
How to connect a marketing automation system with a CRM
How to redesign the company website
How to hire new sales staff
How to write a customer newsletter
Explanation:
The conversation focuses on integrating the new marketing automation system with the CRM for lead handoff.
2.
According to Paul, what should be transferred between the two systems?
Meeting notes and presentation slides
Lead details such as name, email, and interest level
Product inventory and shipping records
Employee schedules and payroll information
Explanation:
Paul says they should mainly transfer lead details like name, email, and interest level.
3.
What does Paul say can help the two systems talk to each other?
Email signatures
Printed reports
Phone calls
APIs
Explanation:
Paul explains that APIs let the two systems talk to each other.
4.
Why does Olivia say, “This will improve our sales process”?
She wants to replace the CRM with a new website
She believes the integration will make lead follow-up faster and more accurate
She thinks the automation system is only useful for marketing emails
She plans to stop using sample leads for testing
Explanation:
Paul says automation reduces errors and speeds up follow-up, so Olivia infers it will improve the sales process.
5.
How do Paul and Olivia plan to test whether the integration works well?
By running sample leads through and checking if they appear in the CRM
By turning the system off and back on again
By comparing sales numbers from last year
By asking customers to fill out a survey
Explanation:
Paul says they test the integration by running sample leads through and checking whether they appear in the CRM.
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