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Listening Quiz: Tư Vấn Chiến Lược Giá Cho Thị Trường Mới – Easy Level
Th6 27, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên xuất nhập khẩu (English for Import Export Specialist)
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1.
What are John and Olivia mainly discussing?
How to reduce shipping costs for customers
How to advertise a product on social media
How to hire more employees for the store
How to set prices in a new market with local competitors
Explanation:
They discuss pricing strategy in a new market, especially how to respond to cheaper local competitors.
2.
What concern does Olivia raise about lowering prices?
It might reduce the company’s profit
It could make the product seem less popular
It would be impossible to change later
It could cause local competitors to leave
Explanation:
Olivia says, “Lower prices might reduce our profit.”
3.
What does John suggest the company should focus on instead of only price?
Value, not just price
Opening more stores quickly
Offering refunds to every customer
Advertising more aggressively
Explanation:
John says, “we can focus on value, not just price.”
4.
What can be inferred about the local market?
The company has already gained most of the customers
Customers there only care about the lowest price
Prices are the same as in other markets
The market is competitive and requires careful pricing choices
Explanation:
Because local competitors are much cheaper and they discuss balancing profit, customers, and value, it can be inferred that the market is competitive and pricing needs careful planning.
5.
What do John and Olivia agree will help them set the right price?
Studying local customer needs closely
Reducing product quality
Ignoring competitor prices
Waiting until sales decline
Explanation:
Olivia says, “This will help us set the right price” after John mentions studying local customer needs closely.
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