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Listening Quiz: Phân Tích Ngân Sách Và ROI Tìm Kiếm Trả Phí – Easy Level
Th2 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
Planning a paid search budget based on ROI results
Choosing a design for a company website
Scheduling a meeting with clients
Hiring a new marketing team member
Explanation:
The conversation is about William’s ROI analysis for paid search and how to reallocate the budget.
2.
Which campaigns show the highest returns?
Campaign B and Campaign D
Campaign A and Campaign B
Campaign A and Campaign C
Campaign C and Campaign D
Explanation:
William says, ‘Campaign A and Campaign C show the highest returns.’
3.
How much budget does William suggest moving?
15% from B and D to A and C
10% from A and C to B and D
20% from B and D to A and C
25% from A and B to C and D
Explanation:
William suggests moving 20% from Campaigns B and D to Campaigns A and C.
4.
What can be inferred about Campaign B and Campaign D?
They are currently the best-performing campaigns
They need to be expanded because of strong returns
They are less effective than the other campaigns
They have not been analyzed yet
Explanation:
William states that Campaign B and D are less effective now, which implies they are performing worse than the others.
5.
What does Linda ask William to do next?
Meet with the sales team
Pause all paid search campaigns
Update the budget now
Prepare a new ROI report for next month
Explanation:
Linda says, ‘Please update the budget now,’ which is the next action she requests.
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