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Listening Quiz: Phân Tích Ngân Sách Và ROI Tìm Kiếm Trả Phí – Easy Level
Th2 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
Choosing a design for a company website
Planning a paid search budget based on ROI results
Scheduling a meeting with clients
Hiring a new marketing team member
Explanation:
The conversation is about William’s ROI analysis for paid search and how to reallocate the budget.
2.
Which campaigns show the highest returns?
Campaign C and Campaign D
Campaign A and Campaign C
Campaign B and Campaign D
Campaign A and Campaign B
Explanation:
William says, ‘Campaign A and Campaign C show the highest returns.’
3.
How much budget does William suggest moving?
15% from B and D to A and C
25% from A and B to C and D
10% from A and C to B and D
20% from B and D to A and C
Explanation:
William suggests moving 20% from Campaigns B and D to Campaigns A and C.
4.
What can be inferred about Campaign B and Campaign D?
They are less effective than the other campaigns
They are currently the best-performing campaigns
They need to be expanded because of strong returns
They have not been analyzed yet
Explanation:
William states that Campaign B and D are less effective now, which implies they are performing worse than the others.
5.
What does Linda ask William to do next?
Update the budget now
Prepare a new ROI report for next month
Meet with the sales team
Pause all paid search campaigns
Explanation:
Linda says, ‘Please update the budget now,’ which is the next action she requests.
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