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Listening Quiz: Thuyết Trình Giá Trị Vòng Đời Khách Hàng – Easy Level
Th5 11, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Emily’s presentation?
How customer lifetime value is measured and used
How the company can lower customer prices
How to train new employees in sales techniques
Why the company should stop rewarding loyal customers
Explanation:
Emily explains what customer lifetime value is, how it is calculated, which customers have the highest value, and how the analysis helps future plans.
2.
According to Emily, how do they calculate customer lifetime value?
By looking at how much customers spend and how long they stay
By comparing customers’ ages and locations
By measuring how often customers complain
By counting how many advertisements customers see
Explanation:
Emily says, ‘We look at how much customers spend and how long they stay.’
3.
Which customers have the highest lifetime value?
New customers who buy once
Customers who only respond to ads
Loyal customers who buy often
Customers who visit the store but do not purchase
Explanation:
Emily states that ‘Our loyal customers who buy often have the highest value.’
4.
Why does Emily say the analysis helps the company’s future plans?
To suggest that customers should spend less money
To show that the company should ignore customer loyalty
To explain that it helps them focus on the best customers
To prove that the data is too difficult to use
Explanation:
Emily says, ‘Yes, it helps us focus on the best customers,’ which explains the benefit for future plans.
5.
What can be inferred about the company’s strategy from Emily’s answer?
The company plans to replace loyal customers with new ones
The company wants to keep customers by improving service and offering rewards
The company will stop tracking customer spending
The company only cares about customers who stay a short time
Explanation:
Emily says they can ‘improve service and offer rewards to keep customers,’ which suggests a strategy of retaining customers.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Tiếng Anh Cho Cố Vấn Pháp Lý: Chuẩn Bị Chỉ Mục Bằng Chứng cho Tòa Án – Medium Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Thuyết Trình Giá Trị Vòng Đời Khách Hàng – Easy Level
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