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Listening Quiz: Thuyết Trình Giá Trị Vòng Đời Khách Hàng – Easy Level
Th5 11, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Emily’s presentation?
How to train new employees in sales techniques
How customer lifetime value is measured and used
Why the company should stop rewarding loyal customers
How the company can lower customer prices
Explanation:
Emily explains what customer lifetime value is, how it is calculated, which customers have the highest value, and how the analysis helps future plans.
2.
According to Emily, how do they calculate customer lifetime value?
By measuring how often customers complain
By counting how many advertisements customers see
By comparing customers’ ages and locations
By looking at how much customers spend and how long they stay
Explanation:
Emily says, ‘We look at how much customers spend and how long they stay.’
3.
Which customers have the highest lifetime value?
Customers who visit the store but do not purchase
Loyal customers who buy often
Customers who only respond to ads
New customers who buy once
Explanation:
Emily states that ‘Our loyal customers who buy often have the highest value.’
4.
Why does Emily say the analysis helps the company’s future plans?
To explain that it helps them focus on the best customers
To prove that the data is too difficult to use
To suggest that customers should spend less money
To show that the company should ignore customer loyalty
Explanation:
Emily says, ‘Yes, it helps us focus on the best customers,’ which explains the benefit for future plans.
5.
What can be inferred about the company’s strategy from Emily’s answer?
The company plans to replace loyal customers with new ones
The company wants to keep customers by improving service and offering rewards
The company only cares about customers who stay a short time
The company will stop tracking customer spending
Explanation:
Emily says they can ‘improve service and offer rewards to keep customers,’ which suggests a strategy of retaining customers.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Tiếng Anh Cho Cố Vấn Pháp Lý: Chuẩn Bị Chỉ Mục Bằng Chứng cho Tòa Án – Medium Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Thuyết Trình Giá Trị Vòng Đời Khách Hàng – Easy Level
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