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Listening Quiz: Thuyết Trình Mô Hình Phân Khúc Cho Nhóm Thương Hiệu – Easy Level
Th9 17, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the conversation mainly about?
A plan to redesign the company logo
A report on customer complaints about a product
A discussion about hiring new marketing staff
A meeting to review a segmentation model for brand messages
Explanation:
Olivia presents a segmentation model, explains the segments, and discusses how it will help the brand and what will happen next.
2.
What message should parents hear?
Fun and adventure
Comfort and easy use
Speed and excitement
Safety and trust
Explanation:
Olivia says that parents should hear about safety and trust.
3.
How many segments does Olivia say the model has?
One
Three
Four
Two
Explanation:
Olivia states that there are three segments: young adults, parents, and seniors.
4.
What can be inferred about the segmentation model?
It is meant to help the brand communicate more effectively with different groups
It will reduce the need for any future planning
It focuses only on senior customers
It is designed to replace the marketing team
Explanation:
Olivia says the model will make messages clear and strong, which suggests it helps the brand communicate better with different audience groups.
5.
What will Olivia and David do next?
Send the model to senior customers
Meet with the sales team first
Revise the company website
Share the model with the marketing team
Explanation:
Olivia says, ‘We will share this with the marketing team.’
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