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Listening Quiz: Thuyết Trình Mô Hình Phân Khúc Cho Nhóm Thương Hiệu – Easy Level
Th9 17, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the conversation mainly about?
A discussion about hiring new marketing staff
A report on customer complaints about a product
A plan to redesign the company logo
A meeting to review a segmentation model for brand messages
Explanation:
Olivia presents a segmentation model, explains the segments, and discusses how it will help the brand and what will happen next.
2.
What message should parents hear?
Speed and excitement
Safety and trust
Fun and adventure
Comfort and easy use
Explanation:
Olivia says that parents should hear about safety and trust.
3.
How many segments does Olivia say the model has?
One
Two
Four
Three
Explanation:
Olivia states that there are three segments: young adults, parents, and seniors.
4.
What can be inferred about the segmentation model?
It focuses only on senior customers
It is meant to help the brand communicate more effectively with different groups
It will reduce the need for any future planning
It is designed to replace the marketing team
Explanation:
Olivia says the model will make messages clear and strong, which suggests it helps the brand communicate better with different audience groups.
5.
What will Olivia and David do next?
Send the model to senior customers
Meet with the sales team first
Share the model with the marketing team
Revise the company website
Explanation:
Olivia says, ‘We will share this with the marketing team.’
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