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Listening Quiz: Điều chỉnh cách tiếp cận bán hàng cho thị trường ngành mới – Advanced Level
Th2 2, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main topic of Kevin and Jessica’s conversation?
Launching a new advertising campaign for existing customers
Choosing a new company name for the product line
Hiring additional staff for the sales team
Adjusting a sales approach for a new market
Explanation:
The conversation focuses on changing the sales approach because the new market has different customer needs and buying habits.
2.
According to Kevin, what should the sales materials do?
Focus on the company’s history
Include only technical product specifications
Explain the benefits clearly
Offer discounts to attract customers quickly
Explanation:
Kevin says the materials must explain benefits clearly.
3.
How will Kevin and Jessica gather information about customer budgets?
By sending out promotional emails
By reviewing competitor reports
Through direct customer interviews and surveys
By asking the finance department
Explanation:
Kevin says they will gather this information through direct customer interviews and surveys.
4.
What can be inferred about the new market?
Customers are likely to respond best to aggressive price cuts
The company already understands the market very well
Customers have needs that differ from the company’s current approach
The sales team does not need any preparation
Explanation:
Kevin explains that the market is very different and that customers have unique needs and buying habits, so the current approach needs adjustment.
5.
What will Jessica most likely do next?
Begin interviewing customers on her own
Prepare a plan for the sales team
Start a new pricing strategy immediately
Cancel the meeting for next week
Explanation:
Jessica says, ‘I will prepare a plan for the sales team,’ which is the next action stated in the conversation.
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