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Listening Quiz: Xác Định Chỉ Số Đo Lường Thành Công Cho Chiến Dịch Marketing – Easy Level
Th8 30, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà khoa học dữ liệu (English for Data Scientist)
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1.
What are Daniel and Jessica mainly discussing?
How to hire more sales staff
How to design a new website layout
How to define success metrics for a marketing campaign
How to write a social media post
Explanation:
They discuss which metrics to measure for a marketing campaign, including leads, website visits, conversion rate, and social media engagement.
2.
According to Jessica, what does the conversion rate show?
How much money the campaign spends
How many likes a post gets
How many leads buy
How many people visit the website
Explanation:
Jessica says the conversion rate is important because it shows how many leads buy.
3.
Which metric does Daniel suggest tracking after website visits?
Customer complaints
Conversion rate
Employee attendance
Product inventory
Explanation:
Daniel asks, ‘What about the conversion rate?’ after Jessica mentions website visits.
4.
What can be inferred about Daniel’s next task?
He will cancel the marketing campaign
He will redesign the company logo
He will call new customers one by one
He will prepare a report using the agreed-upon metrics
Explanation:
Daniel says, ‘I will prepare a report with these metrics,’ so it can be inferred that this is his next task.
5.
Which of the following is included among the metrics they decide to use?
Number of phone calls
Website visits
Customer refunds
Advertising costs
Explanation:
Jessica agrees to track website visits, and Daniel summarizes it as one of the metrics they will use.
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