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Listening Quiz: Cuộc Họp Đánh Giá Hiệu Suất Ngân Sách Kênh – Advanced Level
Th8 19, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of John and Sarah’s conversation?
To discuss employee schedules for next week
To announce a new marketing campaign launch
To review channel budgets and performance results
To compare customer service ratings across teams
Explanation:
John and Sarah are reviewing the channel budget and discussing how each marketing channel performed against budget and lead targets.
2.
How did the social media channel perform?
It spent 5% over budget and leads increased by 12%
It was under budget and leads decreased
It spent 20% over budget and leads increased by 15%
It stayed within budget and met targets exactly
Explanation:
Sarah says social media spent 20% over budget and leads increased by 15% last month.
3.
By how much did leads from the email marketing channel drop?
10%
15%
12%
5%
Explanation:
Sarah states that email stayed within budget but leads dropped by 10% compared to last month.
4.
What can be inferred about the paid search channel?
It performed well enough that John wants to give it more focus
It went over budget and missed its lead targets
It had fewer leads than the email channel
It does not need any further planning
Explanation:
John says paid search was under budget and met targets, then adds, ‘Let’s focus more on paid search,’ which suggests he views it positively.
5.
Why does Sarah say, ‘I’ll suggest new approaches next week’?
To promise she will replace the social media channel
To respond to John’s concern about email performance
To end the meeting immediately
To explain why paid search was under budget
Explanation:
Sarah says this after John says, ‘We should adjust the email strategy then,’ so her intention is to address the email channel’s weak performance.
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Tiếng Anh Marketing: Cuộc Họp Đánh Giá Hiệu Suất Ngân Sách Kênh – Advanced Level
Tiếp theo:
Listening Quiz: Hỗ Trợ Kỹ Thuật Cho Hiệu Suất Sản Phẩm – Easy Level
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