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Listening Quiz: Thảo Luận Định Nghĩa Marketing Qualified Lead – Easy Level
Th5 25, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
According to Sarah, what usually qualifies a lead as a marketing qualified lead?
A decision-making job role only
A brochure download only
Three or more important actions within a month
Any single website visit
Explanation:
Sarah says they usually need three or more important actions within a month.
2.
What examples of lead actions does Sarah mention as part of the qualification criteria?
Website visits and downloads
Phone calls and meetings
Email replies and referrals
Social media likes and shares
Explanation:
Sarah specifically mentions website visits and downloads.
3.
Why does Sarah say they need a clear definition for their team?
To make sure everyone uses the same qualification criteria
To replace the sales team
To explain the company budget
To stop tracking lead activity
Explanation:
Sarah says they need a clear definition so the team can agree on how to qualify a lead.
4.
What can be inferred about a lead who downloads one brochure but has no other activity?
The lead is ready for sales immediately
The lead is definitely qualified
The lead is a decision maker
The lead is not necessarily qualified yet
Explanation:
Sarah says a brochure download alone is not always enough; leads need real interest over time.
5.
What is the main topic of the conversation?
How to define a marketing qualified lead
How to increase website traffic
How to train the sales team to make calls
How to design a new brochure
Explanation:
The conversation focuses on agreeing on a clear definition of a marketing qualified lead.
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Tiếng Anh Marketing: Thảo Luận Định Nghĩa Marketing Qualified Lead – Easy Level
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