Chuyển đến phần nội dung
Luyện Nghe Tiếng Anh Chất
Tiếng Anh Chuyên Ngành
Listening Quiz: Thảo Luận Kiến Trúc Thương Hiệu Trong Liên Minh Toàn Cầu Mới – Advanced Level
Th1 20, 2024
—
bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
‹
1
2
3
4
5
›
1.
What are Olivia and Paul mainly discussing?
How to structure brands for a new global alliance
How to hire staff for an international office
How to reduce shipping costs for global markets
How to design a new product packaging line
Explanation:
They discuss brand architecture options for a new global alliance, including co-branding, endorsed branding, and a branded house approach.
2.
What does Olivia say an endorsed brand strategy would do?
Keep their identity while adding the partner’s support
Replace both brands with a new name
Focus only on customer research before branding
Make all products use separate labels
Explanation:
Olivia explains that an endorsed brand gives credibility while keeping their identity.
3.
What concern does Paul raise about a co-branded identity?
It would make the alliance less global
It might confuse customers if the brands are very different
It would eliminate the need for legal review
It would require too much customer research
Explanation:
Paul says a co-branded identity might confuse customers if the brands are very different.
4.
Why does Olivia suggest doing customer research before deciding?
To avoid talking about legal issues
To decide which products should be discontinued
To prove that one brand is stronger than the other
To find out which branding approach customers will respond to best
Explanation:
Olivia says customer research will help them understand what works best, so it is meant to guide the branding decision.
5.
What can be inferred about the final decision on brand architecture?
They have chosen a branded house approach already
It has already been made by the global partner
They are still evaluating several options
They plan to keep both brands completely separate
Explanation:
The speakers discuss multiple approaches and suggest research before deciding, which shows the decision has not yet been made.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
←
Trước đó:
Listening Quiz: Thuyết Trình Cập Nhật Môi Trường – Easy Level
Tiếp theo:
Tiếng Anh Thương Mại: Quyết Định Phạm Vi Trong Sprint Planning – Advanced Level
→