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Listening Quiz: Trình Bày Giá Bộ Sưu Tập Mới – Easy Level
Th11 14, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà thiết kế thời trang (English for Fashion Designer)
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1.
What is the main topic of Olivia and Michael’s conversation?
A discussion about opening a new store
A discussion about pricing a premium product collection
A discussion about hiring new employees
A discussion about changing the company logo
Explanation:
They talk about the new collection’s higher prices, premium positioning, luxury branding, and product quality, so the main topic is pricing a premium collection.
2.
Why are the prices higher for the new collection?
Because the collection is premium
Because the products are made from cheaper materials
Because competitors raised their prices first
Because the company wants to offer discounts
Explanation:
Olivia says, “The prices are higher because the collection is premium.”
3.
How do the new prices compare to those of their competitors?
They are far below average
They are much lower than average
They are slightly above average
They are exactly the same as average
Explanation:
Olivia says, “Our prices are slightly above average.”
4.
What can be inferred about the company’s strategy?
It is trying to stop competing with other brands
It is trying to attract the largest possible number of budget shoppers
It is trying to reduce product quality to lower costs
It is trying to make the brand seem more luxurious
Explanation:
Olivia says they want to position the brand as luxury, and the higher prices and high quality support that strategy.
5.
Why does Michael say, “I see. This strategy can work well”?
He is asking Olivia to lower the prices immediately
He is telling Olivia to change the product quality
He is surprised that the collection is not premium
He is agreeing that the pricing plan fits the luxury brand goal
Explanation:
Michael’s comment follows Olivia’s explanation of the premium pricing strategy and shows approval of the plan.
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