Listening Quiz: Phân Tích Benchmarking Cạnh Tranh Về Chỉ Số Hiệu Suất Digital – Advanced Level

1. What is the main purpose of Kevin and Emma’s conversation?

To explain how to create a benchmarking report from scratch.
To discuss a customer service problem on the website.
To announce a new advertising campaign for Instagram.
To compare their company’s digital performance with competitors and identify areas for improvement.

2. Which digital metric is lower than competitors by 10%?

3. Which platform has the highest engagement for their company?

4. What can be inferred about the company’s paid advertising?

5. What will Kevin do next according to the conversation?