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Listening Quiz: Phân Tích Khoảng Trống Danh Mục Sản Phẩm Cho Kênh Trực Tuyến – Medium Level
Th1 15, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the conversation mainly about?
A plan to close the physical stores and move everything online
A discussion about hiring new employees for physical stores
A report about increasing prices for electronics and appliances
A review of missing products in the online channel and how to fix the issue
Explanation:
Sarah and Michael discuss a product range gap analysis, identify missing products in the online channel, and decide to add more electronics and appliances online.
2.
Which product categories are mainly missing from the online channel?
Clothing and furniture
Books and toys
Food and beverages
Electronics and home appliances
Explanation:
Sarah says the missing products are mainly electronics and home appliances.
3.
Why does Sarah think these product gaps exist?
The products were too expensive to list online
The company focused more on physical stores before
The online system was unavailable
Customers did not want to shop online
Explanation:
Sarah explains that the gaps exist because the company focused more on physical stores before.
4.
What can be inferred about the current online product selection?
It has been fully updated recently
It is focused mostly on home appliances only
It is likely narrower than customers would prefer
It already offers more variety than physical stores
Explanation:
Sarah says there are fewer products online and that customers want more variety, so it can be inferred that the selection is narrower than customers prefer.
5.
What will the company most likely do next?
Begin updating the online product range next month
Move all products to physical stores
Lower prices for all products immediately
Stop selling electronics online
Explanation:
Sarah says they can start updating the online range next month, so that is the next likely action.
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