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Listening Quiz: Tỷ Lệ Giữ Chân Khách Hàng Theo Kênh Thu Hút – Medium Level
Th2 29, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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5
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1.
What is the conversation mainly about?
A plan to launch a new email product
A complaint about declining website traffic
A discussion of customer retention by acquisition channel
A meeting to hire more sales staff
Explanation:
Mia reports the results of a cohort analysis about how different acquisition channels affect customer retention.
2.
Which channel has the best retention?
New customers
Email campaigns
Social media
Paid ads
Explanation:
Mia directly says that social media is the best channel.
3.
What does Mia say about email customers?
They come mostly from paid ads
They stay longer than other customers
They drop off faster
They have steady retention
Explanation:
Mia states that email customers drop off faster.
4.
What can be inferred about email campaigns?
They bring in the most new customers
They have no customers at all
They are currently the strongest channel for retention
They may need better content to improve retention
Explanation:
Paul asks if email retention can be improved, and Mia says yes, by sending better content.
5.
Where do most new customers come from?
The conversation does not say
Email campaigns
Paid ads
Social media
Explanation:
Mia says that most new customers come from social media.
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