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Listening Quiz: Tỷ Lệ Giữ Chân Khách Hàng Theo Kênh Thu Hút – Medium Level
Th2 29, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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5
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1.
What is the conversation mainly about?
A meeting to hire more sales staff
A complaint about declining website traffic
A discussion of customer retention by acquisition channel
A plan to launch a new email product
Explanation:
Mia reports the results of a cohort analysis about how different acquisition channels affect customer retention.
2.
Which channel has the best retention?
Email campaigns
New customers
Paid ads
Social media
Explanation:
Mia directly says that social media is the best channel.
3.
What does Mia say about email customers?
They have steady retention
They drop off faster
They come mostly from paid ads
They stay longer than other customers
Explanation:
Mia states that email customers drop off faster.
4.
What can be inferred about email campaigns?
They have no customers at all
They are currently the strongest channel for retention
They may need better content to improve retention
They bring in the most new customers
Explanation:
Paul asks if email retention can be improved, and Mia says yes, by sending better content.
5.
Where do most new customers come from?
Paid ads
Email campaigns
Social media
The conversation does not say
Explanation:
Mia says that most new customers come from social media.
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