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Listening Quiz: Chiến lược thương vụ cho một hồ sơ mời thầu cạnh tranh – Easy Level
Th12 12, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main purpose of Mark and Linda’s conversation?
To discuss how to win a competitive RFP
To explain why they should keep the current vendor
To review a finished proposal
To schedule a customer support meeting
Explanation:
They discuss the upcoming RFP and how to create a plan to win the deal.
2.
According to Mark, what should the team highlight in the proposal?
The current vendor’s long history with the client
A lower delivery schedule for the client
A promise to remove all pricing flexibility
The incumbent’s failures, carefully and respectfully
Explanation:
Mark says they should highlight where the incumbent failed, and Linda adds that it should be done carefully and respectfully.
3.
Which pricing approach does Mark suggest?
A higher price to signal quality
No pricing information at all
A fixed-price model only
A flexible pricing model
Explanation:
Mark specifically says they can offer a flexible pricing model.
4.
What can be inferred about the proposal they plan to prepare?
It will avoid mentioning customer support or delivery
It will emphasize strengths, evidence, and a respectful comparison with the current vendor
It will be identical to the current vendor’s offer
It will focus mainly on criticizing the client
Explanation:
They plan to stress unique features, case studies, flexible pricing, and a careful mention of the incumbent’s weaknesses.
5.
What will Mark and Linda most likely do next?
Start working on the proposal
Cancel the RFP
Wait until the incumbent leaves the market
Contact the current vendor for advice
Explanation:
Mark says, ‘Let’s get started on the proposal,’ which clearly indicates their next step.
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