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Listening Quiz: Đo Lường Tác Động Chiến Dịch Thương Hiệu Lên Ý Định Mua Hàng – Medium Level
Th6 15, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is Sophia trying to do in the conversation?
Measure how a brand campaign affects purchase intent
Choose the best online survey website
Plan a marketing campaign for a new product
Compare several brands using customer reviews
Explanation:
Sophia says she wants to measure a brand campaign’s impact, and Daniel gives advice on how to study purchase intent and brand awareness.
2.
According to Daniel, what should Sophia ask about in the surveys?
Customer satisfaction and shipping speed
Advertising budget and sales targets
Product design and store location
Purchase intent and brand awareness
Explanation:
Daniel clearly says to ask about purchase intent and brand awareness.
3.
Why does Daniel recommend using control groups?
They reduce the cost of research
They make the survey shorter
They make online surveys more popular
They help compare results clearly
Explanation:
Daniel says control groups help compare results clearly.
4.
When does Daniel say Sophia should measure the campaign’s impact?
Only after several months
Immediately and again after a few weeks
At the end of the year
Only before the campaign starts
Explanation:
Daniel advises measuring immediately and then again after a few weeks.
5.
What can be inferred about Daniel’s view of online surveys?
He believes they are a poor choice for research
He thinks they are slow but accurate
He says they should only be used with control groups
He considers them fast and cost-effective
Explanation:
Daniel directly says online surveys are fast and cost-effective, so he views them positively for this research.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Tiếng Anh Môi trường: Thuyết Trình Kế Hoạch Sử Dụng Nước Hiệu Quả – Medium Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Thảo Luận Lịch Trình Triển Khai Với Nhà Cung Cấp Phần Mềm – Advanced Level
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